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Wildebeest is a startup pet products company in San Francisco, CA that creates handmade products such as woven rugs, travel bags, and bandana collars. Their philosophy is centered around a light-hearted, playful approach to design, and their products show these characteristics without question.

The identity system needed to convey this emotion, in a fun and flexible way. Bright, energetic colors, woven together, reveal a solid red heart. This logo represents the heart of the company – filled with joy – reciprocating the way our pets bring joy to our life. It also mimics the craft of Wildebeest's flagship product, the handwoven meadow rug.









*representation only